Every owner's first question is: "How much does it cost and when will it pay off?" The answer depends on the task, but you can understand the calculation logic before you even start.
What makes up the cost
- Setup and training of the agent for your scenarios;
- Integrations with CRM, messengers, payments;
- Monthly support and updates;
- For some solutions — pay-per-API usage.
What the price depends on
The more channels, integrations, and complex scenarios — the higher the cost. A simple FAQ bot costs significantly less than an agent that qualifies leads and works with a CRM.
How to calculate ROI
The formula is simple: compare the agent's monthly cost with what it saves. Account for employee hours, rescued leads, and inquiry processing speed.
If an agent at $1,000/mo recovers a few lost deals or frees up an assistant's salary — it has already paid off.
How not to overpay
Start with one scenario that has a measurable result and scale gradually. A free audit helps estimate the expected savings before implementation.



